A Responsive MTS Platform
NEW The media planning engine from Responsive MTS

Media plans built on real market data,
not guesswork.

Give RespondIQ a brand and a budget. Get back a client-ready plan with channel allocation, budget pacing, audience targeting and KPI forecasts, grounded in live competitive intelligence from Google and Meta ad libraries, real keyword data and benchmarks across 20+ industries. In minutes, not weeks.

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Strategic Media Planner
?
The brief
Step 1 of 3
Brand & Campaign
Audience & Channels
Context

Start with the brand and the brief.

Five required fields. Everything else is upside.

01Client Information
The brand's position in its market
Name 2-5 top competitors. If left blank, AI will identify them based on industry & brand.
02Campaign Details
What success looks like and what it costs
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Brand, industry, budget, goal, and KPI. Then we plan.

The plan needs an audience and a media mix.

Pick the people. Pick where to reach them. The allocation math comes next.

03Audience Targeting
The people the plan is built to reach
Type to filter, or click to browse. Select up to 3 locations.
18 – 65+
182535455565+
Drag handles to set age range
All Incomes
$25K–$50K
$50K–$75K
$75K–$100K
$100K–$150K
$150K+
Top 10%
04Channels & Platforms
Where the budget will work hardest
Pick channels for the plan, or let the strategist propose them.
Search & Shopping
Google Ads (Search)
Google Shopping
Google Performance Max
Google Demand Gen
Bing Ads (Microsoft)
Apple Search Ads
Amazon Ads
Walmart Connect
Instacart Ads
Social Media
Meta (Facebook)
Meta (Instagram)
Meta Advantage+
WhatsApp Business Ads
TikTok Ads
LinkedIn Ads
Snapchat Ads
Pinterest Ads
X (Twitter) Ads
Reddit Ads
Quora Ads
Threads Ads
Bluesky Ads
Nextdoor Ads
Video & CTV
YouTube Ads
YouTube Shorts Ads
Connected TV (CTV)
OTT / Streaming
Hulu Ads
Netflix Ads
Disney+ Ads
Peacock Ads
Roku Ads
Amazon Fire TV Ads
Samsung TV Plus Ads
Online Video (OLV)
Linear TV
Addressable TV
Programmatic & Display
Programmatic Display
Google Display Network
Native Advertising
Taboola / Outbrain
Programmatic Audio
DOOH (Digital OOH)
Traditional OOH
Retargeting / Remarketing
DCO
Contextual Targeting
Influencer & Content
Influencer Marketing
Micro-Influencers
Sponsored Content
Podcast Advertising
UGC Campaigns
Affiliate Marketing
Creator Partnerships
Branded Content
Audio & Streaming
Spotify Ads
Pandora Ads
iHeart Radio Ads
SiriusXM / Stitcher
Programmatic Audio (DAX)
Direct & CRM
Email Marketing
SMS / MMS
Push Notifications
In-App Advertising
Direct Mail
Chatbot / Conversational
Emerging & Other
AI-Powered Optimization
In-Game Advertising
AR / VR Ads
Digital Cinema Ads
Print Media
Radio (Terrestrial)
Event / Experiential
Sponsorships
Free plan: 6 channels max. Deselect one to add another. Upgrade to remove the cap.
Video
Video (15s/30s/60s)
Short-Form Video
Long-Form Video (2min+)
CTV / Pre-Roll
Bumper Ads (6s)
Shoppable Video
Livestream / Live Shopping
Display & Static
Static / Banners
HTML5 / Animated
Responsive Display
High-Impact / Takeover
Interactive / Rich Media
Dynamic Creative (DCO)
Social & Feed
Carousel Ads
Stories / Full-Screen
Native / In-Feed
Collection / Instant Experience
Playable / Gamified Ads
Poll / Interactive Ads
UGC / Influencer
Search & Commerce
Search Text Ads
Responsive Search Ads
Shopping / Product Ads
Dynamic Product Ads
Lead Gen Forms
Catalog / Feed Ads
Audio & Other
Audio Ads
Companion Display
AR / Lens / Filters
CTV Overlay Cards
Whitepapers / Gated
Infographic Ads
Free plan: 6 formats max. Deselect one to add another. Upgrade to remove the cap.
One location and one channel, minimum.

Last call: anything the strategist should know?

Optional inputs only. Skip and we build with what we have.

05 Notes for the strategist
Click to add context
06 Sharpen the math
Past performance, sales cycle, traffic, CRM
Professional Photography
Product Video
Brand Video
UGC / Testimonials
Logo + Brand Guide
Existing Ad Creatives
Landing Pages
Case Studies
No assets yet
07Consent
The last check before the plan runs

RespondIQ is building your media plan...

Analyzing data, forecasting performance, building strategy

RespondIQ is working · 0:00 elapsed

Here's Your Media Strategy.

Built in minutes. Ready to share with your client.

Next Step
Turn This Plan Into a Live Campaign

Use this plan as a strategic starting point. For channel validation, launch support, campaign management, and advanced measurement, our consulting team can help.

Full Campaign Execution Advanced Analytics & Attribution Creative Strategy & Production Programmatic & CTV Buying SEO & Content Marketing Social Media Management Custom Reporting & Dashboards Consulting & Workshops

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